GTM Architect · Industry Solutions

Go-to-market systems, built for the AI era.

I'm a Partner GTM Architect with 16 years scaling revenue ecosystems at ServiceNow, IBM and Autodesk — now helping teams rebuild GTM for how AI changes selling, partnering and growth.

16 yrs

in Partner GTM

6x

partner pipeline scaled

$100M+

portfolio owned

5%→25%

revenue contribution scaled

GTM systems built inside

ServiceNow

IBM

Autodesk

Kyndryl

Partner Solution Advisor · Salesforce

Currently building: agentic industry solutions

I build CRM-centric industry solutions on Salesforce — now evolving with agentic AI architecture, built together with partners — across:

Retail & Consumer Goods

Manufacturing

Automotive

Travel & Transportation

Hospitality

And I don't stop at the build. I take each solution to market product-first — the same five-stage system behind everything I do:

1. Sense

Read the market, the partners and the signals before acting.

2. Design

Shape the offer and the motion around a clear position.

3. Execute

Launch with partners, sales and product pulling the same way.

4. Measure

Track what actually moves pipeline and adoption.

5. Adapt

Feed what you learn back in and change the plan early.

Go deeper

Frameworks, playbooks and points of view on partner-led growth and applied AI.

GTM

Frameworks, playbooks and toolkits for building partner-led revenue systems.

AI

How AI is changing agents, selling motions and go-to-market — concepts, tools and frameworks.

From the Blog

Tagged GTM, AI and Reviews — the newest posts will appear here once the blog is live.

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Let's talk

Working on a partner strategy, a GTM system, or evaluating AI for your revenue org? Get in touch.